The GuideTech Podcast
Welcome to the GuideTech Podcast, where our passion for the great outdoors meets the art of business management and growth. This podcast is tailored for the dedicated hunting guides and fishing charter operators who are at the heart of this traditional and vital industry. At GuideTech, we understand the unique challenges and opportunities you face daily.
Our mission is to add significant value to your operations. We provide practical advice, tips, and strategies focused on business management and marketing, essential for the modern outdoor entrepreneur. Whether you're looking to fine-tune your existing operations or expand your business, we've got you covered.
Each episode is packed with insights designed to give you a comprehensive understanding of your business and the tools to grow it effectively. From tackling the nuances of client relationships to optimizing your online presence, we delve into topics that matter most to you.
Moreover, we bring you thought-provoking conversations and stories from fellow owners and operators in the outfitting and charter businesses. These dialogues aim to inspire, challenge, and motivate the entrepreneur in you, fostering a community of like-minded professionals who share your passion and grit.
Join us at GuideTech Podcast, where we bridge the gap between the rich traditions of the outdoor industry and the innovative approaches of modern business. Let's navigate the waters and trails of success together!
The GuideTech Podcast
EP. 8 Understanding Customer Behavior
In the latest episode of the GuideTech Podcast, our hosts, Garrett Shackelford and Logan Meaux, welcomed two special guests: Joel Morel, co-founder of Mallard Bay, and Ryan Bassham, a seasoned marketing expert and entrepreneur. The podcast, recorded in Bozeman, Montana, dives into the significance of understanding customer behavior for business success. Joel shared his journey of building Mallard Bay, emphasizing the importance of constantly evolving based on customer feedback. Ryan discussed his diverse career, highlighting his experience in sales, marketing, and entrepreneurship, which he now leverages in various ventures, including a new venture capital firm. Both guests underscored the necessity for businesses to adapt to changing customer needs and preferences, especially in a rapidly evolving digital landscape. They illustrated how customer-centric approaches have driven Mallard Bay’s success and offered insights into how outfitters can enhance their services by focusing on controllable factors like quality lodging and customer service, alongside the unpredictable nature of hunting outcomes. The conversation also touched on the broader implications for marketing strategies and business operations, making it a must-listen for anyone looking to deepen their understanding of customer engagement and business growth.
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